In-Home Usage Tests IHUTS
In-Home Usage Tests (IHUTs) are a cost-effective and powerful way to receive honest consumer feedback. Gain invaluable insights into consumer behavior, preferences, satisfaction, and feedback before launching your product.
Say goodbye to rigid lab testing and hello to a more agile approach.
With years of experience working across a range of industries and products, we have the skills and knowledge you need to get the most out of your In-Home Product Tests.
Beauty and Personal Care
Clothing and Accessories
Electronics
Food and Beverages
Health and Wellness
Household products
Pet Products
Furthermore, efyo can deploy custom questionnaires and surveys to large target audiences, allowing you to gain powerful insights into consumer preferences quickly and easily.
Fast Turnaround Times | Trustworthy Data Collection | Extensive Consumer Targeting
By utilizing our cutting-edge technology, we are able to revolutionize IHUT product testing. As a result, we can ensure lightning-fast results and cost-effective real-world data collection.
Capture real-world product usage.
A technology-driven solution for consumer insights.
By capturing participant videos, you can observe respondents’ emotions, body language, facial expressions, and tone of voice. Above all, you gain valuable insights into their attitudes and preferences beyond what words alone can convey. See and hear what would drive purchase intent.
Delve deeper and uncover the human element behind the data.
Real-world usage captured on video
We offer a comprehensive service that includes handling the delivery of your products to selected respondents. Simply send your products to our central location, and we will cover the rest. Additionally, we handle replacements or returns.
We handle the logistics.
Our team of experts streamlines product testing at home.
Revolutionizing In-Home Usage Tests:
How AI is Further Enhancing Efficiency and Quality
Sample Selection
Identifying and recruiting potential IHUT market research participants that best match the target profile..
Data Collection
AI-powered chatbots and voice assistants engage with users to gather feedback. Significantly increasing respondent participation.
Data Analysis and Reporting
By utilizing advanced analysis and visualization tools, AI is able to effectively process data and gain valuable insights. Furthermore, it has the ability to analyze sentiment, model topics, and summarize text, allowing for the extraction of key themes and opinions..
Technology To Further Understand Consumer Interactions
Eye Tracking
By partnering with the Forte Research Group, we can gain deeper insights into how consumers view and process visual information. Through the use of highly experienced eye-tracking technicians, we can learn what captures consumer attention as well as what drives brand loyalty.
Precision Usage Monitor
With the efyo product monitor, you can accurately track the consumption and usage of household products. This innovative system allows for the precise recording of product usage, enabling you to conduct more informative in-home testing.