We connect brands and people by transforming questions into insights.

IHUT Product Testing  |  Intercept Interviews  |  Shopper Insights  |  Store Audits 

IHUT Product Testing

In-home usage test vendor conducting ihuts.

In-home usage Tests (IHUTs) are a cost-effective and powerful way to receive honest consumer feedback. Gain invaluable insights into consumer behavior, preferences, satisfaction, and feedback. before launching your product.

Our IHUT product testing platform utilizes AI to return data in days rather than weeks.

Shopper insights with intercept interviews.

Store Audits & Display Audits

Equipped with smartphones, our team members provide the direct line-of-sight to execute a brand’s retail strategy efficiently.

From monitoring your brand's presence to delving deep into customer experiences through thorough in-depth interviews, our retail intelligence guarantees you stay informed.

Intercept Interviews

Capture real-time perspectives through intercept interviews to obtain immediate and candid feedback on visitors' reasons for their visit, their experiences, and their opinions about your competitors.

Shooper insights with store audits.
Ihut in-home useage test of cooking products
product trial research
new product testing
voice of consumer research
new product feedback
in home product testing

Unlock a full suite of capabilities to make better, faster and more data driven decisions.

EFYO Market Research understands that each project is unique and does not fit into a one-size-fits-all approach. Our custom solutions allow us to craft each project to meet your needs. Through experience and technology, we deliver enhanced data quality and streamline processes. Our passion for insight and discovery helps brands better understand their consumers and markets.

  • AI Text Analysis

    AI analysis of open-ended text provides deeper insights, including emotional context. It also helps reduce turnaround times and provides cost-effective market research.

  • See the faces behind the data with video responses.

    Video Playback

    Understand what your consumer desires with greater context. Video surveys provide profound insights by bringing your CX research to life by viewing raw, unfiltered emotions.

  • eye tracking

    Eye Tracking

    See what your consumer views. Eye tracking is a critical tool across various domains, offering insights into human behavior and enhancing technological interactions.

You have business questions…we find the answers.

We thrive on finding new and innovative ways to reach people and mine data that results in better actionable insights.